Dear Musician, Creator, and Curious Mind,

If you’re reading this, chances are you care about more than just the finished product. You care about how things are made, who makes them, and why the details matter.

I come from music first. For years, I relied on others to document and present the work my band and I were creating. During COVID, when access to outside creators became limited, I started paying closer attention to the process behind the content. I realized I could learn to do it myself, and more importantly, that I wanted to. What began as a practical solution quickly became something I genuinely enjoyed and ultimately chose to pursue professionally.

My work lives at the intersection of music and visual storytelling. I focus on bringing awareness to the people, products, and processes that exist behind the music you hear and the content you see. I believe the tools, the decisions, and the human effort behind the work deserve the same level of care as the final result. My goal is to translate that effort into work that feels clear, intentional, and engaging.

You’ll notice an emphasis on resourcefulness throughout my projects. I’m used to working within real-world constraints, budgets, timelines, and logistical limits, and I see those boundaries as opportunities rather than obstacles. I aim to make the most out of what’s available, creating thoughtful, effective work without relying on excess.

Every project starts with story and feeling. If that foundation isn’t solid, nothing else holds. I value structure and organization because they create space for creativity to thrive. I plan thoroughly, then leave room for intuition and problem-solving in the moment. That balance allows the work to stay focused while still feeling alive.

My creative approach is informed by both the music and camera worlds, where attention to detail and a shared curiosity drive progress. Influences from creators like Peter McKinnon, Matti Haapoja, and platforms like Drumeo have shaped how I think about storytelling, presentation, and technical nuance. Musicians and visual creators often share the same mindset: an appreciation for small details and a desire to get things right.

A turning point for me came after completing a music video I wasn’t fully satisfied with. Given access to the raw footage, I re-edited it myself and discovered how much I enjoyed shaping a story in post. That experience reframed how I approach creative work, not as a single discipline, but as a process built on clarity, refinement, and intention.

Ultimately, my goal is simple. I want to create work that people enjoy, trust, and want to engage with. Work that feels considered, human, and purposeful. If it resonates with you or feels aligned with what you’re building, I’d be glad to be part of that process.

Sincerely,

Travis Cook