Travis Cook
Los Banos, CA 93635
(209)704-2983
travis@arkay.productions
@travisjamescook
RELEVANT SKILLS AND SOFTWARE
10+ years relevant experience, Adobe Photoshop and Lightroom (M/D), Analytics, Audio Recording, Brand Development, Blender, Canva, Color Grading, Confluence, Content Strategy, Copywriting, DaVinci Resolve, Digital Citizenship, Final Cut,frame.io, Google Analytics, Logic Pro, Meta Business Suite, Motion Graphics, Project Management, Short and Long Form Editing, Strategic Planning, Unreal Engine
KEY ASSETS
Canon C50, Canon R6III, DJI AR2S Drone, DJI Mavic Mini 2., DJI RS2 Gimbal, G Master and RF Lenses (multiple, varied focal lengths), GoPro 8, GoPro 9, Sony A74, Sony FX3, SonyFX6
Additional equipment: full-suite audio recording gear, camera tripods, green screen, lighting supplies (e.g., stands and soft boxes), Motion VFX assets, professional grade PA system, Tropic Colour VFX assets
EDUCATION
Digital Media Design, BA
National University
March 2026
CAREER EXPERIENCE
Gibraltar Hardware, USA
Multimedia Producer and Customer Ecosystem Support
July 2024 - Present
· Develop and execute creative content strategies for Gibraltar Hardware across social, digital, and artist-facing platforms
· Lead artist relations initiatives, including custom rack builds, artist collaboration planning, and ongoing communication with touring and recording artists
· Concept, storyboard, film, and deliver end-to-end product and artist content, including short-form social, long-form video, and campaign assets
· Oversee artist hardware builds from spec through delivery, coordinating logistics, timelines, and internal stakeholders
· Plan and produce on-location and in-studio artist shoots, managing gear, crew needs, shot lists, and deliverables
· Collaborate with marketing and product teams to translate campaign goals into clear creative execution
· Support customer-facing needs including artist orders, special requests, troubleshooting, and warranty coordination as required
· Develop social media content highlighting artist setups, product innovation, educational use cases, and brand storytelling
Creekside Junior High, Los Banos, CA
Computer Analysis Support Technician
July 2016 - July 2024
· Develop and implement traditional and creative strategies for classroom technology utilization and analysis of learning gaps across varied educational devices
· Train educators and administrators in digital educational suites and device management
· Storyboard, author, and develop content end to end using Apple learning management systems, including Apple School Manager and JAMF
· Spearheaded full campus implementation of Apple instructional devices and provide 1:1 student support
· Develop social media strategy featuring campus climate, athletics, student successes, and community
SJC Drum Company, Southbridge, MA
Role 1: Artist Relations: West-Coast Region
January 2017- Present
· Establish and maintain lines of communication with potential and current west-coast based SJC artists through social media platforms
· Provide onsite equipment support during concert events
· Document artist concerns and sentiments
Role 2: Content Creator and Social Media Manager
July 2016- December 2022
· Draft interview questions and record interviews with artists at live events
· Edit footage from interviews, drum cams, promotional material, and external audio to create content
· Create scripts and storyboards then shoot and edit product-centric content
· Schedule content for posting to meet specific music industry content pillars on multiple platforms
· Collate and calculate audience metrics for platforms not utilizing formal analytics software
· Utilize Later software to assess in depth social media analytics and present analytics to decision makers
FREELANCE EXPERIENCE
Merced County Office of Education, Training and Hiring Events
April 2022, March 2023, April 2023
· Documented events with professional-grade assets
· Edited footage for cross-platform posting
· Created short and long form content for social media
· Collaborate with client to identify content goals
Music Videos, Multiple Locations: Available Upon Request
2021-Present ( >20 instances)
· Full cycle video creation and promotional images
· Develop storyboards in collaboration with artist vision
· Design and construct custom sets (+green screen)
· Develop, direct, and operate cinematography
· Edit and produce professional quality music videos
Select Clients: Vans Shoe Company, Jay Weinberg (Slipknot), Josh Dun (Twenty One Pilots)